Following a series of mergers and a called-off deal with a major competitor, Willis Towers Watson faced a crucial inflection point. With new leadership and a refreshed business strategy, they needed a brand that could reestablish their presence, galvanize employees, and signal confidence to the market.
I led the creative team in developing a new identity shaped by the brand ethos: perspective that moves you. This idea became the foundation for a dynamic visual system built around clarity, motion, and forward momentum.
Working on an accelerated timeline, we collaborated daily with the WTW team—refining strategy, testing ideas in real time, and making bold, fast decisions. The result: a brand ready to move forward with purpose and perspective.