In partnership with Microsoft, our creative team explored the imaginative potential of Bing Image Creator—using AI to dream up a fantastical underwater world teeming with surreal sea creatures.
I contributed one of the 50 selected designs, chosen from over 2,000 submissions, that were featured as part of Microsoft’s presence at Cannes Lions 70. Displayed in the Microsoft Beach House and across digital and printed channels, the collection demonstrated how AI can unlock new creative frontiers while celebrating human curiosity, play, and storytelling.
The result: a vibrant, otherworldly showcase of what happens when technology and imagination swim in the same current.