Formerly Vast Broadband, this regional telecom provider believed fast, reliable internet shouldn't be a luxury of urban life. With new investment and fuel for expansion, the company needed a brand that could reflect its unwavering commitment to customers in smaller, often overlooked communities.
I led the creative team in developing the new name, Bluepeak, and a bold, human-centered visual identity rooted in the brand ethos: “Relentlessly for you.” From flexible type and approachable color to photography that captures real life in the region, every element was crafted to feel grounded, honest, and empowering.
The result is a brand that shows up with clarity and care—connecting people not just to the internet, but to a provider that truly has their back.