Yuma, Arizona—one of the sunniest places on Earth—is home to a growing, diverse community and a health system ready to meet its moment. What began as a single hospital has expanded into a regional network of care, and with that growth came the need for a new name and identity that could shine just as bright.
I led the creative team in developing the new identity for Onvida Health. Rooted in the Spanish word vida (“life”), the name captures the spirit of the community and the energy of a system focused on building a healthier tomorrow.
The visual identity centers on a spark in the “O”—an arrow pointing forward, evoking sunlight, momentum, and optimism. Paired with a bold new look and feel, we built creative tools and launch activations to help Onvida Health show up with clarity, warmth, and purpose across the region.