To support the launch of its first messaging platform for kids, Disney needed an identity that would feel playful, expressive, and safe. I co-led the development of the app’s name — Disney Mix — and led the creative team in bringing the new brand to life across the digital experience.
From strategy through activation, we crafted a brand identity rooted in how kids naturally communicate: through creativity, connection, and personality. The visual language drew inspiration from sticker packs, pop culture, and digital expression, while bold color palettes, dynamic character design, and typographic energy reinforced the fun-first tone.
The result was a distinctly Disney brand, built for a new generation of users and grounded in the idea that messaging — like play — is better when it’s shared.