1
2
3
4
5
6
7
8
9
10
11
12
Dignity Health needed design guidance to extend the new brand identity to their website. Upon further exploration and discussion it became evident that a more strategic solution was needed given the complexity of Dignity Health’s network of sites and business model. With this as a backdrop, I revised the brief, shifting from design guidance to one that included definition of a web ecosystem experience and aligned with the value their brand could offer.
Historically, the healthcare industry has been slow to adopt emerging technology. Meanwhile, consumer digital expectations are being set by leaders outside the category. Through understanding those expectations and focusing on providing an easy and empathetic experience, I led the team to develop a new digital experience for Dignity Health that will dramatically shift perceptions and help them take a leadership position in the category.